Nefteprombank took part in the meeting of the Association of Russian Banks Devoted to Information Policy Coordination

  • 13 of december 2017

    On December 12, 2017, the Association of Banks of Russia held a meeting with public relations managers of credit organizations – members of the Association, including representatives of Nefteprombank.

    The meeting was opened by Sergey Vladimirovich Tatarinov, adviser for the PR and international relations in the Association, who shared his professional experience in successful practices of interaction with journalists and outlined key issues for the discussion with invited participants.

    In particular, the participants discussed additional opportunities for promoting members of the banking community within the Association's committees and the prospects for holding joint PR campaigns. Specifics of preparation of expert comments by press services of credit institutions were discussed in the context of events and statements of the Association's speakers. Issues related to increasing the presence of the Association’s members in a specialized news line on the website were also discussed.

    Representatives of the banks paid special attention to interaction with the media in journalist seminars on the most complex and resonant issues in the light of legislative changes and innovations in the financial market.

    According to the participants of the meeting, new perspectives of working with journalists on the industrial platform will contribute to creating a positive media field around the banking business and strengthening the business reputation of bona fide financial institutions that comply with the regulator's requirements and fulfill their obligations to clients.

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